Blogs

Als je goede blogs wilt schrijven waar mensen van houden, moet je gepassioneerd zijn over waar je over schrijft! Als marketeer met een grote interesse in nieuwe technologieën vind ik de combinatie en de invloed ervan op marketing erg interessant - het is zo spannend om te zien hoe het de manier verandert waarop we dingen doen! Ik heb gekeken naar alle geweldige mogelijkheden die AI voor ons opent in Customer Journey en op het gebied van Customer eXperience. En er liggen zoveel spannende groeistrategieën in het verschiet! Ik heb dit onderwerp op de voet gevolgd en ik ben erg enthousiast om mijn inzichten met jullie te delen in een reeks blogs. Je kunt ze allemaal vinden op LinkedIn en ik heb de links hieronder toegevoegd. Klik hiervoor op het betreffende LinkedIn icoon. Ik heb ze in het Engels geschreven omdat mijn netwerk internationaal is!

Customer Journey

In marketing customer journey is a multifaceted expedition demanding, long lasting and needs an ongoing attention to various components at each stage. Businesses that prioritize understanding, analyzing, and enhancing these components not only create memorable customer experiences (CX) but also foster enduring relationships with their customers.

AI in Marketing

AI will definitely be a game changer for marketing activities. By using AI, marketers can better understand their customers, execute marketing campaigns more efficiently and personalise marketing content. This will improve the customer journey and lead to higher customer satisfaction, more sales and higher ROI.

AI Creation in Customer Journey

Last two publications were about Customer Journey and AI in marketing, in this blog I in on how AI can be used in the Customer Journey, what the possible pitfalls are and that there is not one solution for everything. In this blog specifically on creation where I should also mention immediately that I have mentioned some solutions but given the turbulence of AI is not comprehensive.

AI Personalization in Customer Journey

In my previous publications about Customer Journey and AI in marketing, in the coming period we will zoom in on these topics and how AI can be used in the Customer Journey, what the possible pitfalls are and that there is not one solution for everything. In this blog specifically on personalization where I should also mention immediately that I have mentioned some solutions but given the turbulence of AI is not comprehensive.

AI Automation in Customer Journey

In my previous publications on the Customer Journey and AI in Marketing, we will be exploring these topics in more detail in the coming period and how AI can be used in the Customer Journey. Keep in mind that there is no single solution for everything. In this blog, I will focus specifically on automation in the Customer Journey, where I should also immediately mention that the turbulence of AI is not comprehensive.

AI Database in Marketing and Customer Journey

In my previous publications about Customer Journey and AI in marketing, we discussed several topics as AI in Marketing and in Customer Journey AI Creation, AI Personalization and AI Automation. Without a good database it is not possible to go the max of revenues. The database today without AI is more complex and time consuming and you can benefit from AI to get better results. Take a dive into AI Database in Marketing and Customer Journey.

Growth strategies in Business Marketing

After the turbulent pandamic years, many companies are facing a downturn in sales and profits. This is the first article on growth strategies in business marketing. Subsequent articles will focus more on the different strategies. In which the use of AI is certainly not forgotten either. Have fun reading it as well as comments are welcome.

Product Led Growth

In this Blog I'm deepening the Growth Strategies with this first chapter about Product Led Growth (PLG). A growth strategy where the product itself is the primary driver of customer acquisition, expansion and retention. Click on the post below to go more indepth.

Growth Hacking

In this second detailed growth strategies is the focus on Growth Hacking. Growth Hacking provides a flexible, data-driven framework that can significantly enhance any business's growth. By focusing on experimentation, leveraging technology, and fostering community, businesses can achieve sustainable growth and effectively navigate the complexities of the market.

Paid Advertising

Paid advertising is my third article abouth growth in a B2B market. Paid advertising is a great way to grow your business in a B2B market. It's all about using different paid channels to get your products or services out there. It's an effective way to make your brand more visible, generate leads and turn those leads into customers!

Influencer and Affiliate Marketing

Although influencer and affiliate marketing is not often used in a BtoB growth strategy in this fourth subject about growth strategies. This is because influencers are often experts within their field and really have a role model function for their target audience. This gives them a strong influence on their target audience, which will make them want to buy and use the products shown. I will focus on the possibility of using these strategies for growth in BtoB business.

Account Based Marketing

While previous blogs have focused on short-cycle growth marketing, Account Based Marketing (ABM) is a growth strategy that is more focused on long-term growth and strengthening relationships between B2B organisations. ABM is currently at the forefront of many companies' minds. In addition, unlike mass marketing, the cost of ABM is more targeted and efficient.

Customer Centric Funnel

Sustainable growth strategy by transfering your sales funnel into a customer centric funnel. This growth strategy that is more focused on long-term growth and strengthening relationships between B2B organisations. Where the most sales departments asking for a short term sales funnel to boost the sales but a customer centric funnel realizes a short term turnover but also a longterm relation with your customer.

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